This is an unusual book for me. I’m not a natural marketer. I try to avoid tooting my own horn.
But this book might help me in my weakness. I try to do it all on my own, when the aid of friends could accomplish so much more.
The author explains how he created and used friends to aid him in his career. Beyond that, he showed the value of connecting other people, when there was no obvious advantage to him.
This is not a selfish book, though the ideas could be used selfishly. I have found in my own life that the more I give to aid others, the better I do. This book is not all that far from that idea.
The author should have spent less time on his own life and in his own current business efforts.
Who would benefit from this book:
Many would benefit from this book. It has a lot of good ideas that would aid your marketing.
If you want to, you can buy it here: Never Eat Alone: And Other Secrets to Success, One Relationship at a Time.
Full disclosure: I bought this book.
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