This is an unusual book for me.? I’m not a natural marketer.? I try to avoid tooting my own horn.

But this book might help me in my weakness.? I try to do it all on my own, when the aid of friends could accomplish so much more.

The author explains how he created and used friends to aid him in his career.? Beyond that, he showed the value of connecting other people, when there was no obvious advantage to him.

This is not a selfish book, though the ideas could be used selfishly.? I have found in my own life that the more I give to aid others, the better I do.? This book is not all that far from that idea.

Quibbles

The author should have spent less time on his own life and in his own current business efforts.

Who would benefit from this book:

Many would benefit from this book.? It has a lot of good ideas that would aid your marketing.

If you want to, you can buy it here: Never Eat Alone: And Other Secrets to Success, One Relationship at a Time.

Full disclosure: I bought this book.

If you enter Amazon through my site, and you buy anything, I get a small commission.? This is my main source of blog revenue.? I prefer this to a ?tip jar? because I want you to get something you want, rather than merely giving me a tip.? Book reviews take time, particularly with the reading, which most book reviewers don?t do in full, and I typically do. (When I don?t, I mention that I scanned the book.? Also, I never use the data that the PR flacks send out.)

Most people buying at Amazon do not enter via a referring website.? Thus Amazon builds an extra 1-3% into the prices to all buyers to compensate for the commissions given to the minority that come through referring sites.? Whether you buy at Amazon directly or enter via my site, your prices don?t change.