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Book Review: Financial Blogging


This is a practical book that is a very good book.  Do you want to write things that people want to read?  This book will help you do it.

Coming out of US public schools, not everyone is prepared to write for a broad audience because:

  • They aren’t good with spelling and grammar.
  • They can’t make it interesting.
  • They don’t know what to write about.

This book can help with many of the deficiencies, aiding writers, to write and rewrite tight prose.

This book will help you source ideas.  It will help you refine ideas, as you write and rewrite ideas.

It will help you map out ideas before you write, so that you have a visual outline of what you want to say, which will aid you in expressing your ideas.

Now if you read this book does it mean that it will guarantee that you write great stuff? No.

You have to have some edge that you want to express.  Most investment commentary is garbage.  Those the have a differential insight might be able to create value.  But that is not generally true, unless we are at Lake Wobegon, where all of the children are above average.  Lake Wobegon is fictitious, easy excess returns are hard.

The main idea is start blogging, and start improving.  Start with a good idea that would have broad interest. Then write, revise, revise, revise.  Writing gets better with effort and editing.

Beyond that, you will have to think of compliance.  Disclose all relevant interests that you the writer might have.  If you own or short a stock that you write about, disclose it.

This book will improve your blogging.  It will sharpen what you write about, the frequency at which you write, and how you write.  This is a great book for financial bloggers.



Who would benefit from this book: Almost all financial blogger could benefit from the book.  Though I am experienced, there are many places where I learned more.  If you want to, you can buy it here: Financial Blogging: How to Write Powerful Posts That Attract Clients.

Full disclosure: I asked the author for a review copy, because I respect her to a high degree.

If you enter Amazon through my site, and you buy anything, I get a small commission.  This is my main source of blog revenue.  I prefer this to a “tip jar” because I want you to get something you want, rather than merely giving me a tip.  Book reviews take time, particularly with the reading, which most book reviewers don’t do in full, and I typically do. (When I don’t, I mention that I scanned the book.  Also, I never use the data that the PR flacks send out.)

Most people buying at Amazon do not enter via a referring website.  Thus Amazon builds an extra 1-3% into the prices to all buyers to compensate for the commissions given to the minority that come through referring sites.  Whether you buy at Amazon directly or enter via my site, your prices don’t change.

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2 Responses to Book Review: Financial Blogging

  1. […] at Susan Weiner’s Financial Blogging: How to Write Powerful Posts That Attract Clients.  (Aleph Blog)Why The Drudge Report is one of the best designed sites on the web.  […]


David Merkel is an investment professional, and like every investment professional, he makes mistakes. David encourages you to do your own independent "due diligence" on any idea that he talks about, because he could be wrong. Nothing written here, at RealMoney, Wall Street All-Stars, or anywhere else David may write is an invitation to buy or sell any particular security; at most, David is handing out educated guesses as to what the markets may do. David is fond of saying, "The markets always find a new way to make a fool out of you," and so he encourages caution in investing. Risk control wins the game in the long run, not bold moves. Even the best strategies of the past fail, sometimes spectacularly, when you least expect it. David is not immune to that, so please understand that any past success of his will be probably be followed by failures.

Also, though David runs Aleph Investments, LLC, this blog is not a part of that business. This blog exists to educate investors, and give something back. It is not intended as advertisement for Aleph Investments; David is not soliciting business through it. When David, or a client of David's has an interest in a security mentioned, full disclosure will be given, as has been past practice for all that David does on the web. Disclosure is the breakfast of champions.

Additionally, David may occasionally write about accounting, actuarial, insurance, and tax topics, but nothing written here, at RealMoney, or anywhere else is meant to be formal "advice" in those areas. Consult a reputable professional in those areas to get personal, tailored advice that meets the specialized needs that David can have no knowledge of.

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